About

This is Me

I’ve always been drawn to understanding why people behave the way they do. That curiosity, grounded in the intersection of psychology, culture, and data, is what drew me to marketing.

And it's that same curiosity that continues to shape how I approach strategy, storytelling, and growth today.

I’m Olivia Parker, a marketing and analytics leader with a background in brand strategy, research, and performance marketing.

Over the last decade, I’ve helped teams uncover insights, refine direction, and build campaigns and programs that balance creativity with accountability. I’ve worked with global brands and growing organizations alike, often serving as the bridge between data, strategy, and execution.

No matter the project, my goal is to lead with curiosity, structure, and collaboration. From dashboards and research to messaging, campaigns, and user journeys, I am always focused on building work that’s thoughtful, grounded, and deeply considered. I believe the strongest ideas come from truly understanding people, and that’s what allows the work to not just perform, but actually resonate.

If this approach aligns with what you’re looking for, I’d love to connect.

PERFORMANCE DRIVEN MARKETER

Experience across marketing mediums, including brand and campaign development, paid, digital, social, and experiential marketing.

I also focus heavily on performance analysis, using what the data is actually telling us to identify clear optimization opportunities.

cONSUMER FIRST Approach

Keeping the consumer at the center of planning and strategy ensures work is grounded in how people actually behave, not assumptions. That approach consistently leads to smarter touchpoints, stronger engagement, and sustained brand growth.

Experience matters

My experience spans analytics, brand strategy, and creative execution across digital, experiential, and community-driven work. That combination helps me understand not only how to reach people but what sticks with them.

Innovate

The best marketers bring a wide array of interests and experiences to constantly deepen the understanding of the consumer and enrich the work.

Outside of work, I am passionately committed to seeing the world, serving and volunteering on the southside of Chicago, and reading all the sci-fi novels I can get my hands on.